Economics
Traditional Brands
Knix · Thinx · Others
Production cost~$15.00 USD
Retail price$35.00+ USD
Consumer pays~133% markup
Overhead: fancy boxes, retail markups, middlemen.
FlowForward
Direct · Reengineered
Production cost$3.00 USD
Retail price$13.00 USD
Gross margin$10.00 / pair (77%)
$13 USD sale → $3 your pair + $3 donated pair + $7 operations, growth & reinvestment.
Per-unit economics
Where every $13 goes.
Your pair (production)
$3.00 USD
Donated pair (production)
$3.00 USD
Operations & growth
$7.00 USD
After shipping, marketing, payment fees, tax and reinvestment, ~$4.87 of that $7 lands as net profit — a 37.5% net margin that funds the next donation cycle. Full breakdown on our Finances page.
The 1-for-1 BOGO framework
Every $13 USD purchase funds an identical pair donated to someone who needs it — while the remaining margin keeps operations running and the mission scaling. Buy one, give one, sustain the movement.
1
You buy
1
We donate
Interactive impact calculator
Move the slider. Watch the world change.
50 pairs
11,2502,5003,7505,000
Total cost
$650
USD
Pairs donated
50
1-for-1
Plastic diverted
7.5 kg
vs. disposable pads
CO₂ saved
21 kg
lifecycle emissions