Impact
Counted honestly, or not counted at all
Our impact model is simple to describe and easy to overstate. This page sets out exactly what we count, what we do not, and where the numbers stand today.
Delivered impact to date
Every counter reads zero, because the product is in development.
Consumer pairs bought to date. Zero until the product launches.
Impact pairs financed by completed purchases.
Impact pairs manufactured and ready for distribution.
Impact pairs distributed by a community partner and confirmed.
For context only: the management forecast models 51,650 impact units in Year 1. That is a planning figure, not delivered impact. These figures are management forecasts based on current planning assumptions. They are not historical operating results, guarantees, or investment projections.
Why this matters
The access gap we are trying to narrow.
Repeated cost
Disposable period products have to be bought again every cycle, so the cost never stops. A reusable pair moves that spending to a single purchase.
Ongoing waste
Single-use products are designed to be thrown away. A product built to be washed and worn again reduces how much material is discarded.
Dependable access
Period care only works if it is there when it is needed. Access gaps at school, at work and at home are what our partner model is designed to address.
Where reusables help
Reusables are most useful where washing, drying and privacy are practical. Partners assess this before any distribution, because the product is not right for every context.
The model
One purchase funds one pair.
Distribution timing and quantities depend on production schedules, partner capacity, recipient needs, and available funding.
- 01
A customer purchases one pair
Each eligible consumer purchase is recorded against the impact allocation in our unit model.
- 02
FlowForward funds an additional product unit
CAD $3.00 of each purchase is allocated to fund a matching impact pair as a separate distribution expense.
- 03
A community partner manages responsible distribution
Partner organizations decide who receives product, in what sizes, and alongside what support.
What we will measure
Partner-confirmed, not self-reported.
- Pairs funded, produced and delivered, reported separately.
- Partner-confirmed distribution records rather than self-reported estimates.
- Recipient feedback on sizing, comfort and practicality, collected with partner consent.
- Wash access and care conditions reported by the distributing partner.
What we do not claim
Being useful means being clear about the limits of the model.
- Reusable products are only useful where washing and drying are practical. Partners assess this before distribution.
- We do not publish carbon or plastic-diversion figures because we do not yet have an evidence-based lifecycle method.
- Forecast donation volumes are planning figures and are not counted as delivered impact.
- Recipient outcomes depend on partner capacity, education support and local context.
Distribution partners
No organization is named until they agree to be.
We are speaking with community organizations in British Columbia and other regions to shape a responsible, partner-led distribution model.
When a pilot is agreed, these are the things we work out together before anything ships:
- Appropriate sizing for the people they serve
- Distribution format and timing
- Education and information requirements
- Wash access and practical care conditions
- Cultural context and language
- Recipient feedback collection
- Follow-up measurement after distribution